Even though we introduce different suits on a regular basis, this one seams to be the most exciting. Everyone's ecstatic about it - Ashley Miller (Int'l badass and former team captain for Berkeley Water Polo) and Stacy Peterson (former D1 swimmer and recent strength training coach for UCSD) are claiming it's the best top they've ever worn. Stacy's heading to Maui to swim the Maui Channel race next week and picked hers up just in time. She also wants to do some underwater shots with it when she gets back.
Jolyn Clothing is probably best known for tie-back suits. Our tie-back full suit one piece, a.k.a. "Mini," has become our most recognized suit because of its different look, and our "tie top" is our most successful top because it offers athletes incredible hold while being ultra comfortable. We found the two separate cups work in the athlete's favor because the lack of fabric in between the bust allows water to move through freely. In my opinion, "tie-backs" are the most functional top on the market because the alternative, fixed straps, have a tendancy to become useless once the straps lose their elasticity or stretch out a little too far. Tie backs (without the use of hardware or buckles) are gaining acceptance in the sports swimming industry due to companies like TIEM Surf and Jolyn Clothing, and the fact that the best competitors in the USA and even abroad are turning to our products equal to big companies like Speedo and Nike. And yep, Tandis (owner of TIEM, pronounced Tee-Em) and I are friends. I'll be writing about her company soon, because she has a super awesome thing going on in surfing and lifeguarding, which translate into a great product for the aquatics industry. She's a ripper for sure.
The suit in the photo below is the latest top Jolyn Clothing is introducing. A little bit about it's history: We've been making what the industry calls a "demi" top for about 3 years now. A "demi top" is basically a spin-off of a sports bra, where a lateral piece of elastic runs across the top of the chest, and a second lateral piece of elastic runs along the bottom of the bust and torso, holding one large piece of fabric that spans across the entire front. Although I can't speak for other manufacturers, I have tried to slim out this center front over the years doing the best I could to make it dissappear. Problem was I critically lost support in the bra dealing with larger bust sizes. Fabiola and TIEM have probably the best looking demi tops out there, and I highly recommend both companies.
Many athletes want the support of two lateral elastic lines, and what we wanted to do was eliminate the "parachute" effect, where water catches between the bust when they have a B cup chest or greater. Parachuting causes suits to either bag out over time, or worse flash others during a bad dive or a strong push off the wall. So what we simply did here at Jolyn was add a way for water to exhaust through a gap in the center front of the top by sewing in two separate cups, while keeping the upper and lower lateral elastics. We hope this suit will become one of the most accepted tops in the aquatic sports industry, in addition to being the best top to accommodate larger chested athletes. When combined with tie-back straps, this top is subtly but intricately engineered to help with the range of differences of women's bodies and torso volumes.
We already have a few tops out there proving great results with a few selected swimmers. We're starting another production run with various colors to be ready mid September. We'll get a photo with a model for you soon so you can see how they look when worn. Trust me, they look great, and will be economically priced during these hard times. If you are interested, please email us through our website at email@example.com to be one of the first to have one.
What inspires your forecasts?
I look at the world of entertainment, such as upcoming films that might have specific colors attached to them. The art world is important as well. And sometimes two (or more) trends converge, such as the movie version of The Da Vinci Code. The logo and attention-getter for that film is the Mona Lisa—it’s appearing in ads and feature stories. The colors and sensibilities of that piece of art converge with many designers’ thoughts about using more painterly touches in their designs. The best example of how influential films can be, especially in children’s markets, is Shrek. When I first read about this film and heard that the main character would be an acidic yellow-green, that caught my eye. Monsters, Inc. was also a vibrant green. Kids will always follow the color trends of their favorite characters. Yellow-green filtered into every other area of kids’ lives—bedspreads, wall coverings, clothing, notebooks, and even the packaging of Skittles and other foods.
Are there other areas, besides entertainment, that influence people’s color predilections?
Social issues and their emblematic color can create trends. Green is the obvious color as symbolic of preservation of nature and sustainability. The economy can also come into play. When people are concerned about spending money on high-ticket items with longevity, they often want to resort to neutral colors. That does not mean that vibrant colors go away, but it does mean that they have to be used more judiciously, perhaps in accessories as opposed to the bigger-ticket items. Fashion, of course, is always important. The 2005 fall shows featured blues and blue-greens heavily, especially in combination with brown. That has now transitioned into home furnishings.
How do your forecasts affect designers and consumers?
We don’t update the Pantone colors based solely on trends, although that does have something to do with it. But if people feel that lavender is going to be a strong color, we’ll make sure we have a selection of lavenders in the color offerings. It’s not about reinventing the color wheel. It’s about getting the color wheel to evolve and change slightly. That’s really what forecasts are about—how to use colors that resonate. Every designer isn’t going to rush out and do what they saw in my forecast—they don’t want to do what everyone else is doing. But it does help inspire them, or help them to look at a palette and say, Wow, I’d never thought about combining that shade of rose with this shade of blue-green, but I like the way that looks together. Forecasts are simply a guideline; they’re not dogmatic.
How many colors are currently available in the Pantone pantheon?
In the textile system, for example, there are 1,925 colors. Every couple of years, we survey the market and when the designers say they need more white, or yellow, or darker greens, we pay attention to what they want and we introduce new colors to the system. That’s why the number of colors keeps going up—because designers are like greedy kids: There’s never enough color out there and they’re always going to want the nuance of a color that doesn’t exist.
-Fred A. Bernstein
A little musica by The Drums, and a little stretching demo too.